Press Release

Duty Free News Orlando, March 24, 2003
 

Baja Captures Pedestrian Traffic In San Ysidro

In November 2002, Fairn & Swanson’s retail division, BAJA DUTY FREE, opened the only duty-free store at the intermodal transit center.  This store is strategically located in San Ysidro, Ca. across the street from the Trolley Station, adjacent to the pedestrian/vehicular Port of Entry.  With the addition of this 1,200 sq. ft. store, Fairn & Swanson now operates 5 stores along the U.S./Mexican border.

The heighten security measures implemented in the last few years has resulted in 4 to 6 hours delays for vehicular traffic at the San Ysidro/Tijuana Port of Entry.  As a result of these extreme delays, more and more people are utilizing public transportation to the border and crossing by foot. “With the heighten security at the border, we realized there was a need for a store at this location; a store that is conveniently located for all pedestrians in the transit center,” says Elisa Castro, Director of Retail for Fairn and Swanson.  “This location will enable these shoppers to purchase traditional duty free products in a quick and convenient manner.” 

Baja Duty Free 723 East San Ysidro Blvd. San Ysidro, CA  92173

The benefits from this prime location will continue to grow as the Metropolitan Transit Development Board redevelop and enhance the San Ysidro Intermodal Transportation Center.  On average more than 28,000 people per day use the transportation hub to access various transit modes such as inter-city buses, local buses, trolleys and taxis.  Anticipated to be complete by Fall of 2003, the estimated $20 million project will enhance pedestrian movement between the transit services, local businesses and the international border.  With this newest location, Fairn & Swanson will continue to see success.  

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